I improved new driver signup and onboarding conversion by 25% in 2022, saving the company more than $80M in media that we would have otherwise had to spend to acquire new drivers.
How? I led a growth pod–a team of product ops, product marketing, CRM, product manager, and engineers–to run more than 100 A/B tests to lift conversion.
I grew monthly active users from less than 1 million to nearly 4 million in two years, creating a strong audience for the ad sales team to monetize with $40M in ads.
How? I hired and led a team of paid media experts and lifecycle pros. We aggressively expanded paid channels, scaling the budget 3x. I also championed cutting-edge work with AI and ML to power personalization in our CRM.
I unlocked the power of offline, brand advertising to expand marketing from a focus on performance and SEO. The company now features TV ads as a regular part of their mix.
How? I led the effort to measure the ROI of offline, brand advertising in 2017. I partnered with the head of analytics and applied media mix modeling while also looking at the impact brand ads had on increasing brand SEO and overall conversion rates.
I built the active user base 6x from 2004-07, set up and launched Snapfish China from Beijing, then spent three years managing the Asia Pacific business from Sydney.
Growth marketing consultant and advisor Dan Reardon 